Growing Danish data science

The Danish Data Science Academy (DDSA) is a national network with the mission to support and promote excellence in data science by supporting research, teaching, training, networking, and knowledge-sharing. While DDSA is a young organisation in both spirit and age, their team includes seasoned experts from the field. We were hired to design a visual identity with the ability to speak to student talent as well as stakeholders from the academic, public and private sector.

Client:
Danish Data Science Academy
Year:
2022
Industry:
Scientific Research Network & Funding
Scope:
Visual Identity
Brand System
Collateral materials
Animation

Growing Danish data science

The Danish Data Science Academy (DDSA) is a national network with the mission to support and promote excellence in data science by supporting research, teaching, training, networking, and knowledge-sharing. While DDSA is a young organisation in both spirit and age, their team includes seasoned experts from the field. We were hired to design a visual identity with the ability to speak to student talent as well as stakeholders from the academic, public and private sector.

Client:
Danish Data Science Academy
Year:
2022
Industry:
Scientific Research Network & Funding
Scope:
Visual Identity
Brand System
Collateral materials
Animation

Building the foundation

As DDSA was a recently-founded organisation with a brand new team we decided to engage them in a Clarity Workshop in order to collaboratively discover and articulate the goals for the project. The result was an aligned and highly motivated team, and clear objects for us to follow during the design process.

A visual language embracingthe power of abstraction

The DDSA’s visual identity needed to convey their focus on excellence in regards to their fellowships, but also required an inspiring and innovative feel to it in order to stand out from the crowd and attract the curious minds of top talent. At the same time it was clear that the abstract character of data science offered a great opportunity to create something impactful and versatile. We visualised this notion with a set of abstract patterns which speak of flow and transformation. While appearing complex, the patterns are based on an uncomplicated system and can be applied in a large variety of ways. Combined with a simple but bold colour palette the visual language allows DDSA to speak in a wide range of different voices – from serious and calm, to energetic and curious.

A visual language embracing the power of abstraction

The DDSA’s visual identity needed to convey their focus on excellence in regards to their fellowships, but also required an inspiring and innovative feel to it in order to stand out from the crowd and attract the curious minds of top talent. At the same time it was clear that the abstract character of data science offered a great opportunity to create something impactful and versatile. We visualised this notion with a set of abstract patterns which speak of flow and transformation. While appearing complex, the patterns are based on an uncomplicated system and can be applied in a large variety of ways. Combined with a simple but bold colour palette the visual language allows DDSA to speak in a wide range of different voices – from serious and calm, to energetic and curious.

Standing out from the crowd

DDSA’s identity gets its best opportunities to make an impact during their networking events and presentations. The brand guidelines outline a clear system that makes the identity not only straight forward to work with, but also makes it flexible in its expression.

"Today Studio took us through a process that facilitated valuable reflection upon our brand and core values with participants from different organisational layers, which resulted in a visual identity that we all understand and take ownership off. They were also able to deliver within a very squeezed time frame and were upfront great at describing the overall project plan and expectations to our involvement at certain specific milestones."

Sofie Inari Castella – Managing Director, DDSA

"Today Studio took us through a process that facilitated valuable reflection upon our brand and core values with participants from different organisational layers, which resulted in a visual identity that we all understand and take ownership off. They were also able to deliver within a very squeezed time frame and were upfront great at describing the overall project plan and expectations to our involvement at certain specific milestones."

Sofie Inari Castella – Managing Director, DDSA

We are excited to see that more and more research organisations are embracing the opportunities that lie in a clear positioning and strong visual communications. In order to attract high-profile stakeholders and top talent, excellence needs not only to be talked about but also communicated on a visual experience level across touchpoints. We are grateful for the DDSA team to have given us the opportunity to provide them with such a unique and strong foundation that will support their ambitious endeavours in the years to come.

Print:
Søren Mikkelsen – Litotryk

We are excited to see that more and more research organisations are embracing the opportunities that lie in a clear positioning and strong visual communications. In order to attract high-profile stakeholders and top talent, excellence needs not only to be talked about, but should also be communicated on a visual experience level across touchpoints. We are grateful for the DDSA team to have given us the opportunity to provide them with such a unique and strong foundation that will support their ambitious endeavours in the years to come.

Print:
Søren Mikkelsen – Litotryk