Creating memories for life

Some our best memories we create when playing and learning together with others. Din Camp is a Danish Summer and holiday camp organiser with the mission to provide experiences kids and their families can draw from for the rest of their lives. With focus on creativity, community and quality the young company offers a wide variety of camps – ranging from Math, over Sport and Family, to GirlPower Camp – and an exceptional coach-student ratio of 1:5. With a steadily growing number of participants and 180 employees, Din Camp was in a solid market position when they approached us to help them level up their game and make their brand communications even more professional, inspiring and impactful.


Client:
Din Camp
Year:
2022
Industry:
Families & Kids
Scope:
Visual identity
Print Design


Creating memories for life

Some our best memories we create when playing and learning together with others. Din Camp is a Danish Summer and holiday camp organiser with the mission to provide experiences kids and their families can draw from for the rest of their lives. With focus on creativity, community and quality the young company offers a wide variety of camps – ranging from Math, over Sport and Family, to GirlPower Camp – and an exceptional coach-student ratio of 1:5. With a steadily growing number of participants and 180 employees, Din Camp was in a solid market position when they approached us to help them level up their game and make their brand communications even more professional, inspiring and impactful.


Client:
Din Camp
Year:
2022
Industry:
Family & Kids
Scope:
Visual identity
Print Design


Ready to grow

Din Camp’s three passionate partners asked us to create a visual identity that reflected their boundless energy and positive spirit, and that could grow with them into not only Denmark’s most beloved camp provider, but also usher them into new European markets.

Strategic and playful go hand-in-hand

After reflecting on Din Camp’s position in the market, their values, audiences and goals for the future, we created a lively and approachable brand with the power to take a unique position in the market. It was important to us that the brand’s universe felt energetic and fun, but also safe and secure. Round shapes and working with opposites in their colour palette –  orange vs. blue, soft vs. bold shades – make their brand look friendly and active, and nicely balance recognisability with a versatile expression. The logo design system enables Din Camp to easily create new camp versions and integrate sponsor logos if needed.

Fun built on a system

With new investors onboard and a growing team and market, Din Camp’s brand comes to life in all sorts of places and is handled by many different people. In order to make sure that all elements are accessible at all times and found in one place we created an online brand guide which houses logo files, fonts, colour specifications, templates and inspiration.

"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit."

???? – Partner, Din Camp

"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit."

??? – Partner, Din Camp

Once an organisation has settled into the market and defined its vision for the future it’s time to level up their brand communications. Din Camp’s team did so at exactly the right time and with an amazing attitude. It’s been fantastic to see their passion and expertise being translated into a brand we immensely enjoyed creating and which the team has whole-heartedly embraced. Seeing them landing new investments and growing their range to create even more unique experiences for families and kids since the launch of their new brand is something we are immensely happy see. Din Camp, way to go!


Photography: Din Camp

Videography: Barsk Projects (animation by Today)


Once an organisation has settled into the market and defined its vision for the future it’s time to level up their brand communications. Din Camp’s team did so at exactly the right time and with an amazing attitude. It’s been fantastic to see their passion and expertise being translated into a brand we immensely enjoyed creating and which the team has whole-heartedly embraced. Seeing them landing new investments and growing their range to create even more unique experiences for families and kids since the launch of their new brand is something we are immensely happy see. Din Camp, way to go!


Photography: Din Camp

Videography: Barsk Projects (animation by Today)