Idea. Build. Live.

Measured Architecture is a Vancouver-based studio focused on modern design, interiors and landscapes. Their dedication to  modernism and a subject-based approach has earned them an array of awards and a team that lives and breathes the studio’s meticulous, client-oriented process. After 10 years in business principals Piers Cunnington and Clinton Cuddington were ready to sharpen their focus and treat their brand to a makeover with an impact.

Keywords: #modern #approachable #humanist #skilled #thoughtful #warm #connecting #inspiring

Idea. Build. Live.

Measured Architecture is a Vancouver-based studio focused on modern design, interiors and landscapes. Their dedication to  modernism and a subject-based approach has earned them an array of awards and a team that lives and breathes the studio’s meticulous, client-oriented process. After 10 years in business principals Piers Cunnington and Clinton Cuddington were ready to sharpen their focus and treat their brand to a makeover with an impact.

Keywords: #modern #approachable #humanist #skilled #thoughtful #warm #connecting #inspiring

A warm welcome

With a nod to Measured’s previous identity and their love for modernism we evolved their core color to a warm red and shone the spotlight on their brand font Helvetica to underline the brand’s open and human-oriented spirit.

Digital playground

At Today we believe that the website is the perfect departure point for any re-brand as its conceptualisation naturally raises questions of positioning and core communications. Measured.ca was from the start the heart of Measured’s new brand and functioned as our playground for exploring the brand’s capabilities and nuances. Based on a straight forward, square-based grid paired with bold typography, it strikes a balance between structured professionalism and explorative curiosity.

Hold it

Loving materials and haptic experiences it feels more than natural to Measured to allow their company’s stories to venture into printed territory with a brand book and selected project publications.

Loved necessities

When we designed Measured’s stationery we kept things minimalist while making sure to pay extra attention to the details that give their brand just the right amount of curious playfulness.

"We practice situational modernism — a subject-based, humanist approach that considers a project through the aspirations of a client, the opportunities of a site and the constraints of a municipality, budget and schedule. We work to understand these need sets — to treat them as minimum standards of practice — and move forward to create ideal spaces based on this criteria."

Clinton Cuddington & Piers Cunnington, Principals

Looking back

When we entered the project with Measured we fell pretty much in love with them right from the start. Architects are fantastic clients to do work for because they understand the design process and are well versed in articulating their visions and needs. Principals Piers and Clinton's charisma and passion for their craft was immensely inspiring and we truly had fun collaborating with them. We are sure they will keep making their mark out there and we are proud that we'll be with them in form of their new, holistic and well-rounded brand.

Project Lead: Combo Creative

Photography: Yasmeen Strang

Coding: Glance

Awards & Nominations:
Awwwards – Honorable Mention
CSS Winner – Site of the Day, Winner