Taking A Stand

Together with Scoop ModelsWon Hundred and Amnesty International we launched a t-shirt design to create awareness about the torture of gay men in Chechnya. For many months, the government in Chechnya had imprisoned gay men in concentration camps in order to spread fear and gain information about the gay community.

Keywords: #chechnyalove #typography #typedesign #fontdesign #loveisnotacrime

Time's of the essence

In this fast and focused project all participants concentrated on creating a universal network where love could flow freely between all sexes (and no-sex), cultures, ages and political points of views.

The campaign had to be released as soon as possible in order to maximise coverage and momentum.

Social Impact

Copenhagen Pride is Denmark’s largest annual Human Rights festival, focused on LGBT issues. It involves the entire capital Copenhagen and is held in August. It’s a truly colourful and festive occasion, and combines political issues with concerts, films and, of course, a parade. The focal point is the City Hall Square in the city centre. In 2017, some 25,000 people took part in the parade with floats and flags, and more than 300,000 people were out in the streets to experience it. We were proud to see our campaign organically integrate with this event.

#loveisnotacrime – 4,439 posts

“Abuse of homosexuals is occurring in many places around the world, but in Chechnya, we can see that it is a targeted hunt with its only purpose to attack all homosexual men. That is why it is crucial that Denmark and other countries not only put pressure on Russia and Chechnya, but also offer help to the desperate men in severe danger”,

Helle Jacobsen, Campaign Director at Amnesty International.

Final words

The t-shirt sells at the price of 250 DKK and launched on the 3rd of August 2017 during Copenhagen Fashion Week. All profits of the sale have been going directly to Amnesty International, funding their fight for LGTB rights. You can still purchase it here.

Photo: Marco Van Rijt
Film: Frederik Säll
Film Director: Thorbjörn Ingason
Creative direction: Sune Palner
Hair stylist: Line Bille
Makeup artist: Stine Rasmussen
Stylist: Barbara Gullstein
Music: Taragana Pyjarama
Retouch: Jonathan Vors Selman